Some of the most popular businesses are associated by their logo. It is no different for medical practices and providers. Your logo is a marketing tool that allows you to stand out against the hundreds of healthcare providers. A well-designed logo: Creates Consistency - Your logo can consist of a simple design that incorporates information... read more
Many of your patients are typically referred to you as a recommendation from another provider or from fellow patients. This means that your name is going to be searched online so these patients can learn more about you before deciding to use your services. Your name should absolutely be your website's domain! Search engines like... read more
It can sometimes feel a little overwhelming when thousands of search results display on Google for broad search terms. However, there are various techniques you can implement that signal to Google that yours is a professional and authoritative website that deserves top ranking! Google My Business (GMB) Profile & 'Map Pack'
Social Media has become not only relevant in every industry, but almost necessary. The healthcare industry is no exception. Social media platforms such as Facebook, LinkedIn, Instagram, Twitter, Youtube, etc. are the perfect channels to communicate and engage with patients. These platforms can be used to educate patients on important health information and discoveries as... read more
The Dr. Leonardo® Patient Education Library features more than 8,800 topics on health conditions, treatments, and procedures covering dentistry, medicine, physical medicine and animal health – more than any other website builder! Here are 3 advantages of Dr. Leonardo health content: 1. Written for Patients Each article within the Patient Education Library is written with your... read more
If you or your practice does not have a Google My Business (GMB) Listing or it is not up-to-date, you are missing out on multiple opportunities to gain new patients and have more online visibility. Here are a few reasons why: 1. Patients Search Locally With a GMB listing, Google can determine the proximity of patients... read more
Dr. Leonardo recommends our own affiliate company, Digital MindScapes, offering online marketing solutions for healthcare providers, practices and pharmacies with specialty-specific website designs for Dr. Leonardo websites as well as custom web development. Digital MindScapes (DMS) specializes in Internet marketing services for healthcare and for businesses of all sizes. With more than two decades of experience in... read more
Your Google My Business (GMB) Listing is your Practice's Profile. As one of the top search results that displays, it is a platform where your patients can learn about you quickly and engage with you. Just having a GMB listing is not enough to turn prospects into patients. It is important to take full advantage... read more
Social media has increasingly become a key outlet for healthcare providers to communicate and engage with patients as well as promote their health services. Posting frequently and interacting with patients is important since social media reaches thousands of people and therefore can work to expand your patient base. Social media advertising in particular allows providers... read more
Searching on the Internet for healthcare conditions renders an endless list of results. How can you compete with other health practices and clinics offering similar services? Appearing on the first page of search engines is critical to the success of a practice's marketing campaign. Pay-Per-Click (PPC) advertising brings your name and your practice to the... read more
Like the DIY idea of Dr. Leonardo websites, but just don’t want to Do-It-Yourself? We understand! Fussing over website details isn’t for everyone. But we do love building websites with our builder and we’re kind of obsessive about how we do things. Plus, we can build them lickety-split – typically in 48 hours or less. So, if it’s easier, we’ll do it for you! And we promise – you’ll love the finished site as much as we loved building it.