LOST REFERRALS = LOST REVENUE: Series (2 of 5) Previously we identified a growing problem facing individual healthcare providers with Lost Referrals, a/k/a Leakage. Since professional recommendations remain the primary source of new patients, every provider needs to protect against losing patients to other doctors and health systems. Now we explore how easily patients... read more
Whether you're a practicing physician, dentist, or other health professional, one of the biggest hurdles you must overcome when representing yourself to your prospective clients is fear. Many patients feel wary of medical professionals due to negative past experiences or phobias. In fact, studies suggest that as much as 20% of the population feels anxiety... read more
You will often hear the term 'bounce rate' when there is a discussion about the quality metrics related to search engine optimization. Your website's bounce rate is defined as the percentage of visitors who leave your site after viewing just one page. If the bounce rate for your medical website is high, it can mean... read more
The key to creating a great website is to offer better, more relevant and highly engaging content to your users. The objective is not just to provide content or information, but rather to give information in a unique and innovative way. When you are in the medical profession, you have the opportunity to keep updating... read more
The importance of first impressions cannot be overstated, and this is especially true when it comes to the Internet. You only have seconds to capture the attention of online users when they land on your website, so it is important to get your website design right. Your website does not mean only your homepage. Online... read more
It's no secret that a growing number of people rely on the internet to help them in their daily activities. This includes searching for doctors who can treat their illnesses and are located close to the patient's home or place of work. Doctors should, as a result, work to ensure that their website turns up... read more
There are a number of key factors that make up a successful website, including a good design and a focus on search engine optimization (SEO). However, without good content, you will find it difficult to compete with other doctors in your field. Content marketing is a practice focused on providing valuable information to your patients... read more
Online tracking analytics can turn out to be pretty overwhelming given the number of tools available. The sheer mass of data can be intimidating. Logging on to only one tool, such Google Analytics, yields an ocean of charts, menu items and numbers. However, there is no need to be overwhelmed about tracking your website analytics.... read more
When a person arrives at any business website, chances are that the imagery and colors draw his/her attention. A good website has a perfect blend of color and images. Content placement is also done carefully so that the website displays the engaging text effectively. On the other hand, a jumbled website is quickly rejected. The... read more
Improving your site's visibility is very important to grow your medical practice. Growing your website's traffic organically is the best way. But, this requires you to incorporate several search engine optimization techniques in your site design and content. Search Engine Optimization Basics Here are five SEO tips that you can incorporate in your website: Keywords:... read more
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