Must-Haves for Your New Dr. Leonardo PROVIDER-Site
Setting up a personal medical site for yourself as a healthcare provider is a great opportunity for you to connect with current and potential patients online. Since different marketing strategies work for different doctors, there is really no "right" or "wrong" way of reaching patients.
However, there are certain elements that will make your personal site easy to use as well as stand out to potential patients. It is important to successfully present your information about yourself as a provider on the Web. Let's take a closer look at what you need to effectively showcase and brand yourself, keeping in mind that a Dr. Leonardo PROVIDER-Site will do all this for you, automatically:
You Must Have a User-Friendly Website
We are living in a digital age, where patients turn to the Internet for almost everything, especially finding a doctor. This means that patients are researching referrals they are given on the Internet each and every day. Because of this, a personal site without a relevant domain runs the risk of getting lost in cyberspace. Patients are searching doctors by name. So why not make your domain your first and last name? There will be less opportunities for patients to click on other sites. Additionally, sites that contain broken links, that lack information or are unprofessional and outdated will result in patients looking elsewhere to find what they need. Dr. Leonardo also makes sure your personal site will be compatible on any device ranging from a desktop screen to a tablet, to -- most importantly -- a smartphone. Having a website that is able to keep up with the changing technologies is essential.
Flesh Out Your Site With Information
A medical website serves several important purposes. You want your personal site to educate both potential and existing patients about your profession and qualifications as well as what specialties, conditions and treatments you offer. Your site should clearly show all the ways that your office(s) can be reached under locations, your phone number, your email address, etc. Adding special features like an add-to-contacts option, an online appointment scheduling option, your patient portal, or a map with your address will all help to create an easy and stress-free experience for patients making them excited to return in the future.
Again, Dr. Leonardo PROVIDER-Sites contain all of the above features.
Include Necessary Content
As mentioned before, educating and informing patients is crucial. Dr. Leonardo's Patient Education Library is designed to load your personal site with relevant treatments, conditions, and procedures that your specialty covers. This insightful information will attract more online visitors and boost your SEO rankings when the information is attached to your name. Your site can also feature or link to medical articles, photos, and facts that relate to your specialty, as well as links to mentions in the media. Make sure that your site is up-to-date and reflects the image you wish to present to patients.
If you're unhappy with the look of your existing site, whether it looks dated or you're unhappy with the layout, know that your domain name can easily be transferred to your newly built Dr. Leonardo site. Click here to learn more.
You Need a PROVIDER-Site!
Create your own high quality, professional site using Dr. Leonardo, a convenient eHealth Internet Presence tool. Click here to get started!